Australia's Golden Outback is the peak tourism body responsible for driving visitation and growth to the region through marketing & destination development initiatives.

The region stretches from countryside to coastline covering 54% of Western Australia’s spectacular outback. It provides diverse and iconic attractions, an abundance of epic road trips and unique holiday destinations along roads less travelled.

It stretches from red earthed station stays in the Gascoyne Murchison, to charming Wheatbelt country towns and out to the Goldfields, fuelled with stories of gold rush culture and history. The eye-catching colours continue onto the southern coast with Esperance and its national park surroundings. The whole region contains a dazzling diversity of plants and wildflowers, native animals and majestic landscapes. Every spring, the region bursts into a dazzling display of wildflowers.

Our ultimate mission is to increase visitor numbers to the region, extend the average length of stay and encourage visitor spending. The team at AGO create and deliver targeted marketing campaigns to fulfil our strategic priorities, with collaborative and innovative approaches and we will continue to deliver activities into 2024/2025.

Members have the opportunity to contribute to the growth of tourism in the region and in turn directly benefit from promotional opportunities when opting in to participate in our co-operative marketing opportunities. Some of the benefits accessible to members can include:

  • Website listing on AGO website
  • Discounts on marketing add-on packages
  • Social Media mentions
  • Invites to select industry functions
  • Updates and discounts on training opportunities
  • Trade coaching and representation
  • The opportunity to advertise in our annual holiday planner
  • Opportunity to vote for or nominate to be part of the Executive Board

Membership with Australia’s Golden Outback is a mutually beneficial relationship and suits all businesses that are stakeholders of the Australia’s Golden Outback Region.

What we can do for you

Your membership with Australia's Golden Outback is here to support your business. See below for some key numbers and opportunities:

  • Promote your business on our growing social media following of 109,900 on Facebook and 71,500 on Instagram
  • Showcase your business and drive leads through the AGO website (over 460,000 visits a year)
  • Be included in ongoing communication with a comprehensive consumer database of over 26,000 engaged subscribers
  • Promote your business in our annual holiday planner (50,000 distributed annually)
  • Opportunity to participate in co-operative marketing opportunities
  • Opportunity to present your product directly to Tourism WA marketing teams through our product update sessions
  • Use AGO video and imagery content to promote your destination and business
  • Have access to training opportunities presented by AGO
  • Participate in our online destination network meetings
  • Schedule virtual one on one meetings with our team to discuss opportunities for your business

Membership Level

We have two membership levels: Gold and Silver. For benefits of each level please see below.

Marketing Packages

We have a range of add on packages available for purchase to support your business growth including social media, digital promotion, blog posts and news blasts to members or consumers.

If you are an operator in Australia's Golden Outback and would like more information about the benefits of being a member contact us by telephone on 9325 1511 or email.