Newtravel tourism group comprises of eight north-east Wheatbelt shires of Dowerin, Wyalkatchem, Koorda, Mt Marshall, Mukinbudin, Westonia, Nungarin and Trayning who work collaboratively to promote the popular Wheatbelt Way self drive trail to visitors.
Altogether, it has an area of 2,602,524 hectares and a population of around 4,500 people. The Wheatbelt encompasses a range of environments and communities and as a result has a range industries operating in the region.
The region is highly suited to dryland agriculture, and is the source of nearly two thirds of Western Australian wheat production, half of its wool production, and a majority of the states lamb and mutton production. In contrast, the eastern fringe of the Wheatbelt Way is more arid, and the mining of minerals – mainly gold also takes place here.