Agritourism is a type of experiential travel which connects people to product or produce, delivered on farming land through a direct “on farm” experience. It is growing around the world as more people seek out ways to connect with farmers and learn about food origins and food production. Conscious travellers are looking for ways to visit and explore rural areas while also learning more about sustainable farming practices and food provenance.
Agritourism is being embraced by rural communities as a way to diversify their income and social connections. It provides a way of attracting tourists into the area to learn more about the local culture, traditions, and environment. There are many avenues to move into the agritourism space:
There are many benefits to growing an agritourism business:
Agriculture production makes up nearly half of AGO's land mass, making agritourism an ideal pathway to growing tourism in the region.
In June 2023 AGO launched an Agritourism Strategy, with the following goals:
The Strategy closely aligns with Australian Regional Tourism (ART)'s National Agritourism Framework which was released in October 2022. ART also launched toolkits for both farmers and local government authorities looking to grow into the agritourism space.
|Toolkit for farmers|| Toolkit for Local Governments|
If you are a farmer or local producer in the Golden Outback region you are invited to join our Agritourism Network to stay in the loop with agritourism projects and opportunities.
We are also looking for farmers to join our Agritourism Working Groups. The purpose of the groups is to identify existing and potential farmers interested in tourism and work on initiatives to grow the sector. There are four groups: Gascoyne Murchison, Northern Wheatbelt, Southern Wheatbelt and Esperance and the Fitzgerald Coast.