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Discover
Esperance Ravensthorpe Hopetoun Norseman & Nullarbor Fitzgerald River National Park Cape Le Grand National Park Esperance - So Far. So Good.![]()
Esperance, Fitzgerald Coast, Norseman & Nullarbor
Mount Augustus & Upper Gascoyne Mount Magnet Meekatharra Cue Gascoyne Junction DeTour to Spectacular![]()
Gascoyne Murchison
- See & do
- Stay
- Road trips
- Plan
Industry Trade & Media
Welcome to Australia's Golden Outback
Western Australia’s Golden Outback is a vast and surprisingly diverse region of outback Australia. Covering 54 per cent of Western Australia, it stretches from the rugged red earth of Mt Augustus in the north of the Gascoyne-Murchison region to the sweeping snow-white beaches of Esperance, Fitzgerald Coast and the South Coast.
At the very heart of Western Australia’s Golden Outback lies the modern mining hub of Kalgoorlie and the Goldfields, offering fascinating insights into the history and heritage of the wild gold rush days. And in the Wheatbelt to the west, picturesque rolling farmland is dotted with colourful rural townships, and home to the famous Wave Rock.
Australia's Golden Outback region provides diverse outback tourism opportunities and holiday destinations. The natural landscape is a dazzling display of outback plains, huge deserts and salt lakes, rugged rocky outcrops, wild woodland and some of the whitest beaches in the world. Springtime transforms the region with a rainbow of blooming Western Australian wildflowers.
TRADE & MEDIA INFORMATION
Updated regularly is our information kit that we use to communicate to the wider tourism industry. This includes state tourism organisations, international tourism trade contacts and relevant industry partners.
The Trade Kit contains information about each destination, top attractions, road trips as well as tours and other trade ready businesses.
New News
Lucky Bay named World Best Beach 2023!
Lucky Bay, near Esperance was recently named worlds best beach by Worlds 50 Best Beaches. The only list in the world compiled after collecting votes from over 750 of the world's most recognized and experienced travel influencers, journalists and experts, as well as our Beach Ambassadors.
Operator Profiles
Australia's Golden Outback has a range of members who are connected to trade and market internationally. Their business profiles and contact details are featured below. Alternatively you can view a database of our trade ready operators by clicking below.
The Esperance Collective
The Esperance Collective is a group of Esperance tourism businesses undertaking a mentoring program to facilitate new product development and engage with the wider tourism industry by connecting to international distribution systems.
This collection of bespoke visitor experiences includes premium accommodation, artisan galleries, quirky attractions and guided touring, all working together to encourage visitors to discover the best of Esperance.
Visitor Guides
AUSTRALIS'S GOLDEN OUTBACK HOLIDAY PLANNER
The annual Holiday Planner e-magazine is packed full of information to help you plan your trip and get the most out of your outback adventure.
Find road trip itinerary inspiration, detailed information on iconic attractions and experiences, as well as travelling times and distances, accommodation and local businesses all across the Golden Outback.
ESPERANCE HOLIDAY PLANNER
The Esperance Region hosts an abundance of extraordinary beauty in
some of the world’s best beaches and pristine coastline. This planner covers everything you need to know for a trip to Esperance from accommodation, to dining experiences and adventure.
GASCOYNE MURCHISON HOLIDAY PLANNER
The giant Mount Augustus looms above its surrounding landscape, twice the size of Uluru (Ayers Rock), and stands majestically as the largest rock in the world. Find out more about this and everything you need to know on your adventure to the Gascoyne Murchison region.
THE FITZGERALD COAST HOLIDAY GUIDE
The Fitzgerald Coast is situated on the south coast of Western Australia, 5 hours from Perth, where you can explore ancient mountain ranges, rocky hills, rugged river valleys and some of the most magnificent white sandy beaches in Australia.